Our Story
Flowy began with one sentence we kept hearing from the women around us: “I want to feel put-together without thinking about it.”
Why we started
Our friends, sisters and mothers lead full lives. They travel, work, look after the people they love and still want to feel elegant doing it. Yet most clothes seemed designed for someone else: too tight, too short, too fussy, or too hot for an Australian summer.
So we set out to make a small number of pieces that do a lot. Pieces that cover where you want, flatter where it counts, and look as good at the end of a fourteen-hour day as they did at the start.
What we make
Our first collection is The Essential Set: a square-neck tank, a pull-on wide-leg pant and a long, light cardigan in a wrinkle-free stretch knit (95% polyester, 5% spandex). Wear all three together, or split them across your week. Each colour is named after a place or plant we love, from Harbour navy to Jacaranda lilac.
Our promise to you
- Comfort first. Soft, stretchy fabrics with pull-on waists. No zips digging in.
- Easy care. Machine washable and wrinkle-free, so you can pack it and go.
- A fit for your height. Regular and Petite lengths, with sizing in centimetres.
- Real help. A small team who answer every email personally.
Designed for Australia
We design for long, warm summers, air-conditioned offices, long-haul flights and evenings by the water. If you have ideas for what we should make next, we'd love to hear from you at hello@the-flowy.com.